following position :
Senior Brand Manager (SBM- DG)
Responsibilities:
. Full Brand Management responsibility of a major FMCG brand for
Indonesian market and management of Innovation projects in the same category
portfolio:
- Get perfect understanding of consumer and market drivers, qualitatively and quantitatively. Identify and share key opportunities for driving brand growth.
- Lead detailed business analyses on all aspects of the brand and recommend Action Plans in coordination with all departments of the company, sales, industrial, R&D etc.
- Manage external partners (advertising & media agencies, PR agency, design developer, market research suppliers), national and international.
- Monthly reporting of the brand performance with clear market and consumers KPIs
- Develop and ensure perfect execution all year long brand initiatives plan that drive sales and support brand's strategy and challenge permanently the results of these initiatives.
- Coach and develop a team of 2 junior managers.
- Manage a marketing budget of several millions USD in an efficiency oriented spirit.
- Hold min Bachelor Degree from a reputable university.
- Working Experience of at least 5 years in major player of FMCG Industry managing very active brands in communication (TV) and new product development. Strategic development thinking ability and long term brand building vision will be essential in this position.
- Experience needed on:
- local TV Advertising development
- concept development and testing
- consumer and market research quantitative tools
- management of brand Marketing team junior people
- product innovation or renovation project management
- Well organized, meticulous, structured, disciplined
- Fluent in both spoken and written English is a must
- Fluid and well structured communication skills
Please put the position applied SBM - DG on the subject line. Only short listed candidates will be notified.
If you wish to view our client vacancy, kindly join our mailing list & visit our website at www.sintesa-resourcing.com
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